Marketting Analysis of Usitrip Travel Company Essay

Marketting Analysis of Usitrip Travel Company - Essay Example a procuratorate official website to verify), has been always get the federal business bureau (BBB) certification for grade A highest reputation ratings. 1) Tourism is a growing industry (4% annually). The United States tourism market is large and the U.S. visa is one year multiple entry visa, as long as the period of validity of the visa, tourists can visit the United States for many times, it also makes the United States tourism demand to be strong. The companys target customers are high-income earners (min. $75,000 for a single person), health-conscious individuals interested in popular overseas tour. These are lawyers, bankers, executives, doctors and business owners. The major purchasers are located in urban areas within major China cities. There is fast development in the business sector and expanding interest. Additionally, more specialty markets are developing. At first, it will be hard to rival experienced suppliers, particularly the business pioneers. However, target market is an exploitable niche, and our service is differentiated. Target market individuals will have comparative activity premiums, more disposable income and less effect on cost. We will provide luxurious service with prestige value. Our prices will be out of reach for the majority of overseas travelers. Administration will be valued based upon luxury contender costs and the quality included of our advertising. Suppliers that offer offering luxury services like our own do as such at costs like not ours. We are intensely evaluated in the luxury market. Since we engage luxury and hence a littler business, volume will be restricted. Notwithstanding, we will have the capacity to accrue a higher profit margin. Abroad visit has been working for a while now. The treks have been generally welcomed, and advertising is presently critical to its proceeded with achievement and future benefit. The fundamental business need is hard adventure trips for the affluent customer. This target market